Introduction
INTRODUCTION
A penchant for the colour blue and a passion for the sea were the inspiration behind the Blumarine label, a venture launched in 1977 when Anna Molinari and her husband Gianpaolo Tarabini Castellani decided to set up the company Blumarine in Carpi. The idea was a winner and in 1980 the Blumarine label made its highly successful debut at Modit in Milan.
The first show in 1981 during the Milan fashion events was also a success and 1986 saw the debut at Milano Collezioni with a range exclusively by the designer. The great consensus led to further developments at the company.
In 1987 the Miss Blumarine line of clothing for girls came into being and the licensing experience started up, thanks to the perception of the potential of the Blumarine label as a reference style in many areas.
In 1988 Blumarine decided to change direction and became a public limited company under the name of Blufin with Gianpaolo Tarabini as sole director and his son Gianguido in charge of licences.
In the 1990s the Blumarine image was transformed and the first monobrand boutique was opened in Via della Spiga in Milan.
In 1995 the Blumarine range was joined by the Anna Molinari line, designed up to the 2008 Spring Summer season by the daughter Rossella Tarabini. Again in 1995 the Blugirl line was born, designed by Anna Molinari as prêt-à-porter for young women with a romantic inspiration and a witty and fun touch.
Blugirl was first shown at Milano Collezioni in 2002 and gained widespread acclaim.
The planning of targeted marketing strategies, the farsightedness and careful financial management by Gianpaolo Tarabini and the foresight of assigning the advertising image to major fashion photographers
contributed to the success of the Blufin collections.
Work with the photographers Gianpaolo Barbieri and Albert Watson was followed by the association with Helmut Newton to create high-status advertising campaigns with a strong emotional impact for defining the style of the labels and always featuring great top models of the calibre of Naomi Campbell, Nadja Auermann, Carré Otis, Carla Bruni and Monica Bellucci. After Newton it was to be the turn of Ellen Von Unwerth, Tim Walker, Inez van Lamsweerde and Vinoodh Matadin, Craig McDean. Starting from 2006, Gianguido Tarabini is the sole managing director of BLUFIN, replacing his father. The company enjoyed rapid growth which meant stores opened all over the world, maintaining high quality standards by manufacturing in Italy.
A penchant for the colour blue and a passion for the sea were the inspiration behind the Blumarine label, a venture launched in 1977 when Anna Molinari and her husband Gianpaolo Tarabini Castellani decided to set up the company Blumarine in Carpi. The idea was a winner and in 1980 the Blumarine label made its highly successful debut at Modit in Milan.
The first show in 1981 during the Milan fashion events was also a success and 1986 saw the debut at Milano Collezioni with a range exclusively by the designer. The great consensus led to further developments at the company.
In 1987 the Miss Blumarine line of clothing for girls came into being and the licensing experience started up, thanks to the perception of the potential of the Blumarine label as a reference style in many areas.
In 1988 Blumarine decided to change direction and became a public limited company under the name of Blufin with Gianpaolo Tarabini as sole director and his son Gianguido in charge of licences.
In the 1990s the Blumarine image was transformed and the first monobrand boutique was opened in Via della Spiga in Milan.
In 1995 the Blumarine range was joined by the Anna Molinari line, designed up to the 2008 Spring Summer season by the daughter Rossella Tarabini. Again in 1995 the Blugirl line was born, designed by Anna Molinari as prêt-à-porter for young women with a romantic inspiration and a witty and fun touch.
Blugirl was first shown at Milano Collezioni in 2002 and gained widespread acclaim.
The planning of targeted marketing strategies, the farsightedness and careful financial management by Gianpaolo Tarabini and the foresight of assigning the advertising image to major fashion photographers
contributed to the success of the Blufin collections.
Work with the photographers Gianpaolo Barbieri and Albert Watson was followed by the association with Helmut Newton to create high-status advertising campaigns with a strong emotional impact for defining the style of the labels and always featuring great top models of the calibre of Naomi Campbell, Nadja Auermann, Carré Otis, Carla Bruni and Monica Bellucci. After Newton it was to be the turn of Ellen Von Unwerth, Tim Walker, Inez van Lamsweerde and Vinoodh Matadin, Craig McDean. Starting from 2006, Gianguido Tarabini is the sole managing director of BLUFIN, replacing his father. The company enjoyed rapid growth which meant stores opened all over the world, maintaining high quality standards by manufacturing in Italy.