Since 1995 the Anna Molinari brand has represented for the Blufin group an ideal laboratory for research and development for the designs, styles and manufacture. Under the creative direction of Rossella Tarabini up to 2007, the line is recognised as innovative and experimental, often trying out directions later taken by other labels. While Blugirl was the Blumarine range for younger women, Anna Molinari has always represented, in relation to the main line and its typical woman, the ideal image and style counterpart.
A woman still in the Blufin style yet stronger, more decided, confident and determined, a more modern and less dreamlike vision of the world of women and women’s lives.
In the tradition of Blufin brands the image of Anna Molinari has always been in the hands of great photographers and art directors who represent its style and ideals via modern and innovative ad campaigns.
Although the artistic direction of the label has changed, its basic qualities of an innovative and experimental brand aimed at modern and metropolitan women, at times incoherent and often provocative in their choices and in constant search of something new and unexpected to offer.