The Blugirl line joined the main Blumarine line in 1995 and was immediately seen as a younger range able to express the same values as the main line yet in a more playful, irreverent and humorous style. Today the line has modified its original image and style, with a slow yet progressive maturing both of the clothes on offer and of the image it expresses.
The collection has moved on from offering clothes for the young and very young to being a more complete line, dedicated to girls who have since grown into women yet do not want to give up the humour, A factor in bringing development of the brand towards full maturity is the inclusion in the range of the line of accessories, the ideal addition and complement to the Blugirl range for loyal customers. Bags, belts and shoes are today an important complement of the collection of the range, popular both on the Italian and other markets.
Although the style and image have gradually been changed over the years and led Blugirl to be a more mature and even more authoritative range, its basic features have remained unchanged in time: still today the concept conveyed by the brand is its humorous, romantic and colourful nature. At its deepest core the brand does however come within the concept of youth, its main attribute.
Youth however is not linked to the idea of a specific age but instead to an ideal concept, an attitude and a unique way of interpreting fashion and style.
Blugirl, in order to respond to Group strategies and systems, is positioned in a slightly lower price and market segment than Blumarine. This is not due to lack of aspiration or attitude but instead a deliberate decision so as to meet the different needs and expectations of consumers and the market. The quality and innovation, crafted manufacture and materials are at the same very high level of all the Blufin group brands.
At the same time the brand image is always entrusted to the interpretation of great image professionals.
Over the years the Blugirl consumer has also grown and matured together with the label, from a teenager to today’s young woman. While the distinctive features of the Blugirl woman, who identifies with an image, have remained unchanged: HUMOROUS Fashion is a game and the Blugirl woman knows this. Nothing is taken too seriously and everything is constantly toned down and reinvented. The Blugirl style is expressed in unexpectedly, eccentrically and extrovertly.
BON TON
A specific taste and style, poised and elegant yet with a fun and light-hearted key to interpretation.
FEMININE
A romantic woman who loves expressing her femininity with refinement without forgetting good taste and discernment.
GLAMOUR
The Blugirl style is also modern, contemporary and fashion conscious: to sum up, this is glamour fashion even if a with its own personality and originality.
