Blumarine is the historic brand of the Blufin group: Blumarine has a rightful place among the most celebrated Italian fashion labels and has always been distinguished by its own recognised and well-known style and image, which have contributed to its increasing success. The range is a byword throughout the world for a style that is feminine, romantic and sensual, adjectives used by the brand right from the early years of its creation. Growth and success on the market have been simultaneous with ongoing development of the brand, increasingly apparent in the latest collections with a higher profile
and products tending increasingly towards total luxury and with a development of an entire range of accessories as an addition to the rest of the fashion collection, creating a complete range. With a distribution that numbers around 800 retail outlets worldwide including over 50 monobrand stores and shops in shops/corners, the brand aims at increasing its strength and prominence in the coming years too.
Always coherent with its style, Blumarine has over the years become synonymous with femininity and unique, fully defined and distinctive romanticism. A style that sets it apart in the lines and colours of the clothes, in the image and glamour of the advertising campaigns and in the concepts of the monobrand boutiques. The memorable and now historic ad campaigns have left their mark through the work of important photographers of the calibre of Albert Watson and Helmut Newton who photographed top models such as Monica Bellucci, Carré Otis, Carla Bruni
Naomi Campbell, Eva Herzigova, Cindy Crawford and Helena Christensen. In the same way as more recent press campaigns in which the brand image was assigned to the creative direction of photographers such as Craig McDean and Patrick Demarchelier. Over the years the distinguishing features of the Blumarine woman have never changed: the romanticism, a sophisticated sensuality, the femininity and the timeless elegance of her clothes that evoke a concept of luxury and a reference to the “Italianness” of the brand.
Today the Blumarine label, together with the other historic Italian luxury brands, is positioned at the top end of the world market. The perennial goal of the company is to maintain and guarantee a very high level of quality and originality of the clothes and the image of the brand. For this reason extreme care and focus are dedicated to all the component parts of the brand and processing and production of the materials are always sophisticated and extremely high quality. To the same end interpretation of the image of the Blumarine brand is assigned to the greatest fashion photographers.
The Blumarine woman is represented by an ideal concept without referencing a specific segment or category but instead one that is diverse and wide-ranging.
More than a simple style this is a lifestyle in which the common features are represented by strong elements that can be traced to all the collections and garments of the label.
FEMININE
A woman who loves expressing her femininity with sophistication.
FUN
Fashion is a game and the Blumarine woman knows this; nothing is taken too seriously and everything is constantly toned down and reinvented. Seduction is a game to be played according to her rules.
INTERNATIONAL
The Blumarine woman belongs to no place in particular and she travels through time and space. She loves to invent her own style constantly, drawing on inspirations and traditions.
