Brands
BLUMARINE
The Group’s historic brand, introduced in 1977, symbolises Blufin and is its highest manifestation in terms of market positioning and image.
The Group’s main line brand represents its core business in terms of sales.
BLUGIRL
Brand created in 1995 as a prêt-à-porter line for younger women.
Its inspiration is romance, a distinctive feature of all the brands, in addition to a touch of irreverent and youthful fun and quirkiness.
ANNA MOLINARI
Brand created within the Group in 1995, produced and distributed under licence as from Spring Summer 2009.
Anna Molinari still today represents innovation, research and experimentation within the Group.