The Brands
The Group’s historic brand, introduced in 1977, symbolises Blufin and is its highest manifestation in terms of market positioning and image.
The Group’s main line brand represents its core business in terms of sales, with over 800 stores worldwide and 14 licensed brands in different categories.
BLUGIRL
Brand created in 1995 as a prêt-à-porter line for a target of teenagers and younger women.
Its inspiration is romance, a distinctive feature of all the brands, in addition to a touch of irreverent and youthful fun and quirkiness. 7 are the licensed brands in different categories. The logo has been redesigned in 2009 in order to follow the stylistic evolution of the brand, up to date and sophisticated.
ANNA MOLINARI
Brand created within the Group in 1995, produced and distributed under licence as from Spring Summer 2009.
Anna Molinari still today represents innovation, research and experimentation within the Group.
The Group’s main line brand represents its core business in terms of sales, with over 800 stores worldwide and 14 licensed brands in different categories.
BLUGIRL
Brand created in 1995 as a prêt-à-porter line for a target of teenagers and younger women.
Its inspiration is romance, a distinctive feature of all the brands, in addition to a touch of irreverent and youthful fun and quirkiness. 7 are the licensed brands in different categories. The logo has been redesigned in 2009 in order to follow the stylistic evolution of the brand, up to date and sophisticated.
ANNA MOLINARI
Brand created within the Group in 1995, produced and distributed under licence as from Spring Summer 2009.
Anna Molinari still today represents innovation, research and experimentation within the Group.